Episode 05 Keith J. Cunningham | Painting Lines On The Road Less Stupid
“The most powerful skill we need to become great business owners is understanding and measuring the numbers so that we have better optics on where we are, what’s wrong and what to prioritize to fix it.”
~ Keith J. Cunningham
American entrepreneur, international speaker and acclaimed author, Keith Cunningham is regarded as one of the foremost authorities on business mastery. With more than 45 years of business and investing experience, Keith has taught critical business skills to thousands of top executives and entrepreneurs around the world.
Podcast Episode: The Chromatic Podcast Episode 05 / Keith Cunningham
Keith is an expert at helping business owners turn fledgling businesses into highly profitable companies with explosive growth. In Keith’s Business School for Entrepreneurs courses, he teaches detailed strategies you can implement even in today’s volatile economy.
Keith is the author of Keys to the Vault: Lessons from the Pros on Raising Money and Igniting Your Business and The Ultimate Blueprint for an Insanely Successful Business. His newest book, The Road Less Stupid: Advice from the Chairman of the Board, is a business book for business readers who want to learn the principles and strategies of making great decisions and minimizing risk. The series of short chapters and subsequent Thinking Time questions are designed to maximize clarity and create better choices... either of which will result in fewer stupid mistakes.
Keith is a dynamic speaker with a sense of humor that will leave you equally as entertained as educated. He is the only speaker who appears with Tony Robbins at Robbins’ Wealth Mastery, Business Mastery and Platinum events.
JOIN KEITH CUNNINGHAM AND CRAIG BUNDREN AS THEY DISCUSS:
01:18 How most problems started out as good ideas
02:32 The root of everyone’s problems: 1. Excessive Optimism 2. Unexamined Assumptions 3. Ignoring Risk
03:40 Keith’s favorite question to ask business owners
04:30 Keith’s key to getting rich is to do fewer dumb things
06:04 We tend to surround ourselves with people that won’t test us
07:35 Keith’s advice to business owners right now (face reality and embrace change)
09:50 Change is what creates opportunity
10:56 The person with the fewest blind spots wins - with no exception!
12:49 Keith’s input on pivoting today and the question he asks himself
14:31 Wise people have people around them that will help guide them
15:09 Second and Third order consequences (The key to success is long-term thinking)
20:01 The less risk you perceive, the more risk there is
21:24 The importance of thinking time (Business is an intellectual sport)
22:31 Think and Grow Rich
26:20 Warren Buffet’s Rules
27:25 Start thinking time with a world-class question
31:49 Keith’s high-quality question for today’s environment
36:04 The answers keep on changing
38:52 The type of audits businesses need to do right now
41:45 Get to a break even point as a business
44:40 Playing to the hand that you’re dealt
46:00 Efficiency audits
47:27 The cave story - learning how to preserve your resources
49:47 The capacity audit
50:49 The effectiveness audit
51:49 The harder the times, the better the people you need
52:57 Business mastery - practicing to improve - measure, correct, practice
55:10 Keith’s favorite quote: “Hell on earth would be to meet the man I could have been”
CONNECT WITH KEITH CUNNINGHAM (AND BE SURE TO ORDER HIS BOOK, THE ROAD LESS STUPID):
The Road Less Stupid
Keys to the Vault
