Episode 07 | Cameron Herold “The CEO Whisperer” | Building a Business on Values that Matter

“Start building a network of fellow entrepreneurs that understand your passion and don’t make you feel guilty about always chasing it.” ~ Cameron Herold

Episode Link: The Chromatic Podcast Episode

“Start building a network of fellow entrepreneurs that understand your passion and don’t make you feel guilty about always chasing it.”

~ Cameron Herold

Cameron Herold is an international speaker and author of Meetings Suck and the best-selling book Double Double: How to Double Your Revenue and Profit in 3 Years or Less, which is currently in its seventh printing. He is the mastermind behind hundreds of companies' exponential growth and has built a dynamic consultancy, including his time as COO of 1-800-GOT-JUNK?. His current clients include a 'Big 4' wireless carrier and a monarchy. He is the founder of COO Alliance, which helps COO’s become better leaders.

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JOIN CAMERON HEROLD AND CRAIG BUNDREN AS THEY DISCUSS:

00:56 Cameron’s Book, “Double Double”

01:07 The way the book was written was different than anything Craig has read

02:10 College Pro Painters (The Cheat Sheet on How to Grow Quickly)

04:45 The painting business and creating a system

07:04 “We avoided all the busy work and focused on growth”

07:56 It’s no longer about being the smartest person in the room...

09:40 You don’t need an MBA to run a business, because business is simple

11:46 Growing up with the Boston hustle

14:10 Never reveal where you got your product

16:00 How to grow when it’s slow

18:00 It’s cheaper to buy marketing during a downturn

19:50 Stepping out of tunnel vision

20:30 When the building’s on-fire, run towards it (Focus, Faith, and Effort)

24:54 They only had 4 pieces of marketing collateral that he started with and the importance of google reviews

29:19 How does the media make money? The media outlets need good content (use the phone)

32:00 The different kinds of stories you can pitch

35:00 What is culture?

36:00 Getting rid of the toxic people in your culture

43:00 If you’re going to be a leader, you’re going to have to do the difficult things

48:00 Just because you let somebody go, doesn’t mean you can’t support them forward

54:00 The owner’s job is to dream, and it’s the team’s job to make it happen

56:00 The importance of core values

1:00:00 What Craig wants his business to be

1:03:00 Why impact the COO? Giving them a space

CONNECT WITH CAMERON HEROLD (AND BE SURE TO ORDER HIS BOOK, DOUBLE, DOUBLE):

WEBSITE

BOOKS

PODCAST

SUBSCRIBE TO THE CHROMATIC PODCAST:

iTunes

Spotify

LEARN MORE ABOUT CRAIG BUNDREN AND THE CRAIG BUNDREN ART FOUNDATION:

Chromatic Podcast Site: www.Bundren.fm

Chroma Magazine: www.ChromaMag.com

Bundren Building Arts Foundation: www.Bundren.org

Bundren Painting: www.Bundren.com

Host: www.CraigBundren.com

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Episode 08 | Wayne Rivers | A New Reality for Family Businesses

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Episode 06 | Noah and Elia Quiles | Civic Pride Through Civic Art